Play to their
passion.
A young, growing audience
where
43% of viewers are
between 18 and 34.
Purposeful brand exposure
with unprecedented
coverage of
600+
annual matches.
Year-round impact
with
sponsorships
of matches,
MLS 360 programming,
and
special events.
Strong brand affinity
—
70% of viewers
feel
loyal to MLS Season Pass
advertisers.
Grow with a young, loyal audience.
The MLS Season Pass audience composition of 18-34 year olds is 66% higher than that of the overall sports TV audience. In fact, 43% of our viewers are within this age range.1
Make the most of viewer engagement.
Soccer fans who tune in to MLS Season Pass in the U.S. watch over 50% of each match, for an average view time of 58 minutes.4
Build brand affinity.
A survey of viewers found that 70% feel loyal to brands that advertise with MLS Season Pass. They’re also more likely to purchase products or services from those brands.2
Capture more attention.
When surveyed, 62% of viewers said they pay more attention to commercials on MLS on Apple TV than the other sports or TV programs they watch.2
ADVERTISING OPPORTUNITIES
Be at the center of
all the action.
Advertising on MLS Season Pass is designed to enhance the
fan experience, rather than
detract from it. In addition to 15, 30,
and 60-second media spots, innovative advertising options
like sponsorships let your brand be part of moments that fans
look forward to on-screen.
In-match sponsorships.
Drive brand awareness across regular season matches, Leagues Cup, and the playoffs. Be part of original features like Goal Replay, Players to Watch, the Halftime Report, Heat Map, the Supporter Cam, and more.
Programming sponsorships.
Get in on the excitement fans tune into before, during, and after matches. Feature your brand in Countdown and Wrap-Up shows, on MLS 360, or during the Sunday Night Soccer featured game of the week.
Tentpole sponsorships.
Keep your brand’s momentum going by sponsoring segments beyond the regular season during Leagues Cup, All-Star Game, and Skills Challenge.
